Wednesday, 01 September 2010 21:38
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition

A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in , he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.
Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:
* Planning the Battle--and Choosing the Right Tactics
* eMarketing, Digital Media/Social Networking
* Grand Opening/Reopening and Holidays
* Four Walls Marketing
* Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates
* Marketing Measurement
No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers--and win more new customers than you can handle.
Published in
Marketing
Wednesday, 01 September 2010 21:37
McGraw-Hill's SAT, 2011 Edition

McGraw-Hill's SAT will help you prepare for the big exam with its valuable features and interactive test-taking practice online!
McGraw-Hill's SAT is now equipped with new additions to better meet your needs. The guide teaches critical thinking skills designed to help you solve any SAT problem. And it provides test-taking practice with questions just like those on the real SAT.
* New! Two complete interactive practice tests online (in addition to the 4 tests in the book).
* New: Eight-page Welcome section including “How to Use This Book,” “SAT Study Plan,” “Getting the Most from the Online Tests,” and more.
* 4 full-length practice SATs with fully explained answers.
* Detailed 10-week study plan.
* Pull-out "Smart Cards” for easy subject review.
Table of Contents
Chapter 1. Conquer the SAT; Chapter 2. Diagnostic SAT; Chapter 3. Building Vocabulary; Chapter 4. Critical Reading Skills; Chapter 5. Sentence Completion Skills; Chapter 6. What SAT Math Really Tests; Chapter 7. Essential Pre-Algebra Skills; Chapter 8. Essential Algebra I Skills; Chapter 9. Special Math Problems; Chapter 10. Essential Geometry Skills; Chapter 11. Essential Algebra II Skills; Chapter 12. Writing a Great Essay; Chapter 13. Essay Writing Practice; Chapter 14. SAT Writing Questions; Chapter 15. Essential Grammar Skills; Chapter 16. 4 Practice Tests; Online: 2 Practice Tests
Published in
Other Tests
Wednesday, 01 September 2010 21:37
Successful Onboarding: Strategies to Unlock Hidden Value Within Your Organization

CAPTURE THE ONBOARDING MARGIN WITH THE “4 PILLARS” OF SUCCESSFUL ONBOARDING
“Bringing a new employee on board can be the start of a rewarding relationship or the beginning of a missed opportunity. This smart book can teach you how to make the most of each employee’s career starting on Day One.” —Daniel H. Pink, author of DRIVE and A WHOLE NEW MIND
“This book has the potential to change the way that we think about new hires and what is possible from the group. With the instruction provided, you can migrate onboarding from the administrative to the strategic, and deliver far greater value for your enterprise.” —Betty Thompson, Senior Vice President, People Services, Booz Allen Hamilton
“People are a company’s most important asset. Successful Onboarding makes the case for the importance of effective onboarding in setting up employees for success.” —Stephen Squeri, Group President, Global Services and Chief Information Officer, American Express Company
“Hiring employees is the biggest investment most organizations make. Understanding how to make sure that investment sticks is what onboarding is about, and Successful Onboarding shows you how to do it right.” —Peter Cappelli, Director of the Center for Human Resources, The Wharton School, The University of Pennsylvania; author of TALENT ON DEMAND
Fact: 1/3rd of all external hires are no longer with the organization after 2 years. What can you do about it? In a word: onboarding; although poorly understood, subject to narrow definitions, and with limited best practice understanding or management rigor. Consultants Mark Stein & Lilith Christiansen have worked with leading companies on it, and they’ve synthesized their work into a ready to use system. With Successful Onboarding, you can:
--Rewrite the employer-employee compact—to everyone’s advantage
--Reduce time-to-productivity—while increasing the level of productivity and retention
--Make improvements at the systemic level—with gains realized with regularity
--Enroll new hires in your company’s strategic plan
Successful Onboarding provides a business case, a systemic approach to the entire process, and instructive inside stories from Apple, Starbucks, Netflix, Microsoft, Baird, Bank of America, John Deere, and dozens of other industry leaders.
Published in
Self-Education
Wednesday, 01 September 2010 21:36
MicroMarketing: Get Big Results by Thinking and Acting Small

Greg takes command of the social media space while letting many others and their amazing case studies become the hero to illustrate his point that successful results in mass marketing is quickly coming to an end. This book is for everyone including the Mom and Pop marketer who Greg helps to realize that control is in their hands to disseminate very powerful micro messages through social channels. It's also for the corner office marketer who needs to realize that the world has already changed. Read it and absorb. I found myself modifying my current social campaigns in real time to adapt these sound approaches to social media that will get you results for you and/or your client. It's incredibly well written, easy and fun to read, and in a pleasant conversational tone. Enjoy.
Published in
Marketing
Wednesday, 01 September 2010 21:35
Managing Research, Development and Innovation: Managing the Unmanageable, Third Edition

Now fully revised and updated—the classic book on effective R&D management
"This thoughtful and detailed work outlines what is required in order to achieve the desired end results in a networked world where teamwork and collaboration are increasingly important to globally dispersed workforces."
—John Chambers, Chairman and CEO, Cisco
Praise for the Second Edition
"This is a superbly written book and could make an excellent reference and text for related university courses."
—E. Lile Murphree, Jr., PhD, former Chairman, Department of Engineering Management, The George Washington University
"Provides a superb exposition of the role that social and psychological phenomena play in today's organizations."
—Fred E. Fiedler, Professor of Psychology Emeritus, University of Washington, Seattle
As the economy shifts from producing goods to producing information, the role of researchers in shaping the future has become immense. By taking advantage of modern technology, the highly trained and predominantly autonomous researchers from around the globe collect and share information better than ever—yet, there is still a lack of an effective centralized structure for an R&D organization manager to integrate the efforts from many disparate individuals into a unified plan.
Managing Research, Development, and Innovation, Third Edition covers the management skills and leadership theories essential to generating products and excelling in today's global economy. Topics of interest include how to design jobs, organize hierarchies, resolve conflicts, motivate employees, and create an innovative work environment. Discover how superior management skills can increase funding, generate profit, and improve the effectiveness of technologically based organizations. This new revised edition:
* Covers all aspects of the research and development process—with focus on the human management function
* Includes two new chapters covering the innovation process critical to research and development of new products and services
* Outlines the challenging issues related to diversity in science and technology organizations and provides insights as to how diversity can be used to enhance creativity
Managing Research, Development, and Innovation, Third Edition is the most complete, insightful book of its kind. Useful for professionals and graduate students alike, the text demonstrates in clear, straightforward prose how good management skills will shape the future.
Published in
Management
Wednesday, 01 September 2010 21:34
Bowling For Dummies

The fast and easy way to perfect your bowling game
Bowling is an inexpensive date, an affordable night out for the whole family, and a fun hangout activity for kids of all ages. Bowling For Dummies reveals the tips, tricks, and rules of play for this iconic American sport.
While not every player can hope to bowl 300, you can improve your average and show off for friends, family, and bowling league teammates. Bowling For Dummies provides easy-to-understand instructions for improving your bowling game. The expert tips and advice take you through every step of the game, from selecting the right shoes to the proper way to yell, "Strike!"
* Packed with photos and line drawings
* Step-by-step instructions and illustrations included for all techniques
* Covers beginner through more advanced techniques
Whether you're a casual bowler or on a bowling league, the practical, friendly advice in Bowling For Dummies will have you itching to hit the lanes to try out your new skills.
Published in
Self-Education
Wednesday, 01 September 2010 21:33
The Modern Mind: An Intellectual History of the 20th Century

From Freud to Babbitt, from Animal Farm to Sartre to the Great Society, from the Theory of Relativity to counterculture to Kosovo, The Modern Mind is encyclopedic, covering the major writers, artists, scientists, and philosophers who produced the ideas by which we live. Peter Watson has produced a fluent and engaging narrative of the intellectual tradition of the twentieth century, and the men and women who created it.
Published in
History & Culture
Wednesday, 01 September 2010 21:33
AutoCAD 2011 and AutoCAD LT 2011: No Experience Required

A step-by-step tutorial on AutoCAD and AutoCAD LT basics
AutoCAD is the leading drawing software, used by design and drafting professionals to create 2D and 3D technical drawings. This tutorial is aimed at AutoCAD novices and provides you with the essentials you need so you can acquire the necessary skills to work in AutoCAD and AutoCAD LT immediately.
You'll begin with the basics and gradually progress to more advanced topics and features, such as grouping, elevations, hatches, and using text in drawings. Concise explanations, focused examples, and step-by-step instructions round out this hands-on tutorial.
•Begins with the basics of AutoCAD and AutoCAD LT, the leading 2D and 3D drawing software
•Progresses to more advanced topics and skill sets and covers grouping, hatches, and text in drawings
•Introduces dimensioning, external references, layouts and printing, and using 3D Contains helpful examples and step-by-step instructions so you can get started using AutoCAD immediately
Featuring the most up-to-date techniques, tactics, industry standards, and methods, this tutorial will get you started using AutoCAD and AutoCAD LT right away.
Published in
IT
Monday, 30 August 2010 21:56
How Not to Program in C++: 111 Broken Programs and 3 Working Ones, or Why Does 2+2=5986

How Not to Program in C++ is a puzzle book with over 100 challenges. Readers must find errors in up to 40 lines of code. By learning to detect the errors, readers become more efficient programmers. Based on real-world programs, readers solve puzzles ranging from easy (one wrong character) to difficult (errors with multiple threads). Clues help along the way, and answers are at the back of the book.
Published in
IT
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